Process
Five steps. No theater.
Discover, strategy, build, launch, optimize. The names are ordinary on purpose. The discipline is in what happens inside each one.
01
Discover
Audit, goal setup, and commercial constraints. We map how revenue actually moves through the business.
- Access to analytics, ad accounts, CRM, and the live site.
- A working session on how revenue actually moves — not a brand workshop.
- A one-page diagnosis: leaks, constraints, and the number we will hold ourselves to.
02
Strategy
A custom roadmap: channels, architecture, automation, and the numbers that will prove it worked.
- Channel, architecture, or automation plan with a sequence — not a buffet.
- A written scope with inclusions, exclusions, and a first visible artifact.
- US jobs are taken by the Maryland contact and sent to Lahore. Direct worldwide and marketplace clients brief the studio.
03
Build
Rapid, disciplined execution in Lahore. Weekly demos. No six-month silences.
- Weekly demos. You see the thing, not a status color.
- Decisions logged. If something changes, the scorecard changes with it.
- QA against the same performance and conversion bar we published.
04
Launch
Go-live, QA, tracking verification, and a controlled handoff — via Maryland for US clients, directly for everyone else.
- Tracking verification before anyone celebrates.
- A handoff your team can actually run — CMS, ads, or the automation queue.
- A 72-hour hypercare window. US clients are covered by Maryland; everyone else by Lahore.
05
Optimize
Scale what converts. Cut what does not. Iterate against the same scorecard we set in week one.
- The same metrics as week one. We do not invent a new vanity chart.
- Kill, keep, or double — in writing, every cycle.
- A retainer only if there is still a job. Otherwise the project ends cleanly.