Consumer products · United States
Affiliate Revenue System
Partner-attributed revenue up 38% while discount leakage fell.
+38%
Partner revenue
−44%
Coupon share
18 quality
Active partners
- Challenge
- A coupon-heavy partner mix that trained buyers to wait for 20% off.
- Solution
- Rebuilt terms, killed low-quality partners, and recruited operators with content — not codes.
- Outcome
- Partner-attributed revenue up 38% while discount leakage fell.
The existing program looked healthy on last-click revenue and terrible on margin. Most 'partners' were coupon aggregators. Brand search was being recaptured and paid for twice.
We rewrote the terms, introduced a content-partner tier with a cleaner cookie and a better commission, and removed partners who could not pass a brand-safety and incrementality bar.
Fewer partners, better ones. Revenue from the channel rose while the brand stopped teaching customers to wait for a code.