Retail · Both markets
E-Commerce Speed Upgrade
50% faster load and a 20% lift in sales within the first full month.
−50%
Load time
+20%
Sales
−31%
Bounce on ads
- Challenge
- High cart abandonment driven by a 6-second storefront and a brittle theme.
- Solution
- Headless rebuild, image and checkout optimization, and a cleaner paid-social landing path.
- Outcome
- 50% faster load and a 20% lift in sales within the first full month.
A specialty retailer selling into both the US and Pakistan was running a theme that had been patched for four years. Product pages were heavy, checkout required three extra fields nobody used, and paid social landed on a homepage carousel.
We rebuilt the catalog as a headless storefront with a performance budget, cut the checkout to the fields that actually reduced fraud, and gave ads their own product-first landing templates. CDN and image strategy were treated as part of merchandising, not IT.
Load time halved. Paid social finally had a page that matched the creative. Sales lifted 20% without increasing spend.