Home services · United States
Local Services Lead Engine
3× lead volume in 6 weeks, with first response under two minutes around the clock.
3×
Lead volume
< 2 min
First response
6 weeks
Time to result
- Challenge
- Low lead volume and a high cost per lead. After-hours calls were dying in voicemail.
- Solution
- SEO overhaul for high-intent local terms, Google Ads rebuild, and automated CRM routing with missed-call text-back.
- Outcome
- 3× lead volume in 6 weeks, with first response under two minutes around the clock.
A multi-crew home-services operator in the Mid-Atlantic was paying for traffic that never became a booked job. The site ranked for branded terms and almost nothing else. After 6 p.m., every call went to a shared inbox that nobody owned.
We rebuilt the local SEO footprint around service + city pages that actually matched search intent, then reconstructed paid search around booked-job value rather than form fills. In parallel, we stood up a routing layer: every inbound call, form, and chat wrote to the CRM and texted the on-call closer if it was not answered in 90 seconds.
Volume tripled inside six weeks. More important, the close rate held — the extra leads were the same quality, just captured instead of lost.